Brand Culture
>> Core values: Zhongzheng Honesty, tolerance, benevolence, gratitude and mutual benefit
>> Zhongzheng Chengxin: It is self-esteem
Zhong means impartiality, objectiveness and fairness; it means righteousness and integrity; honesty means honesty; faith means keeping promises. It can be seen that the honesty of Zhongzheng is the foundation of people's life and development, and the way of development and progress. Therefore, only those who adhere to the Zhongzheng Principles of Honesty can be respected for a long time; and only companies that adhere to the Zhongzheng Principles of Honesty can remain invincible for a long time.
>> Tolerance and kindness: He respects
Tolerance has two meanings, one is to be strict with oneself, and the other is to treat others with tolerance. This is an expression of open-mindedness and a virtue. Tolerance is not indulging, not being irresponsible to people, but not asking people to blame them all.
Charity is love. "Benevolence" is a symbol of the moral spirit of the Chinese nation and the core of the "people-oriented" spirit. The ancients said, "He who loves others will always love him, and those who respect others will always respect him."
Not asking for full blame, not being jealous of the talents, not arranging capital, all of which means tolerance and kindness. Therefore, as large as the society, as small as the company, only by advocating the spirit of tolerance and love can we create a harmonious atmosphere.
>> Gratitude and mutual benefit: it is mentality and wisdom
Gratitude is not gratitude, nor is it repaying gratitude. Gratitude is a state of mind, a way to live with a state of eternal gratitude.
Mutual benefit is a kind of wisdom. Wisdom is embodied in making a decision. Whether a decision is made depends on the standard on which it is based. Mutual benefit and win-win is our standard. This standard must run through all aspects of our work and life, and throughout our lives. We are to achieve a win-win situation for the society, shareholders, employees, customers, suppliers and consumers.